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Creator Activation

Beta cohort performance — V2 · Entity + Event Funnel

Filters — apply to both V1 entity and V2 event funnel

Date Range

Invite Code

Cohort

Sub Source

Sub Plan

Mode (upload events)

Creator Users

user_role = creator

Onboarding Complete

onboarding_complete = true

Tracks Created

Track entity, filtered by cohort/code

AI Artists Created

AIArtist entity, filtered by cohort/code

Invite Redemptions

InviteRedemption entity

Upload Activation Rate

—

Creators w/ ≥1 track (0) / onboarding complete (0)

Entity-Based Outcome Funnel

Derived from entity counts — not event-based

Creator Users0(100% of prev)

Onboarding Complete0(0% of prev)

First Track Created0(0% of prev)

First AI Artist Created0

Event Funnel Conversion — V2

Source: AnalyticsEvent · Upload starts use submit-boundary track_upload_started; legacy first_upload_started is excluded.

Release CTA Clicked

creator_release_track_clicked0

Upload Started

track_upload_started0

Upload Completed

track_upload_completed0

Limit Reached

creator_limit_reached0

Checkout Started

addon_checkout_started0

Checkout Completed

addon_checkout_completed0

Step-Through Conversion Rates

CTA Click → Upload Start

—

Insufficient data

Upload Start → Upload Complete

—

Insufficient data

Upload Complete → Limit Reached

—

Insufficient data

Limit Reached → Checkout Started

—

Insufficient data

Checkout Started → Completed

—

Insufficient data

Cohort / Invite Code Breakdown

Invite Code	Cohort	Creators	Onboarding ✓	Tracks	AI Artists	Redemptions	Activation %
No data for current filters

Pending Instrumentation — Remaining Gaps

Upload starts use the canonical submit-boundary track_upload_started event. The legacy page-load event first_upload_started is excluded from all funnel metrics.

Add-on purchase attempted (frontend click, pre-Stripe redirect)

AI artist generation attempt events

Data Readiness — V2

✓ Measurable Now

• Creator user count (User.user_role = creator)
• Onboarding complete (User.onboarding_complete)
• Track creation count (Track entity)
• AI Artist creation count (AIArtist entity)
• Invite redemptions (InviteRedemption entity)
• Upload activation rate (creators w/ ≥1 track / onboarding complete)
• Cohort segmentation via User.cohort + Track.cohort + AIArtist.cohort
• Invite code segmentation via User.invite_code_redeemed + Track.invite_code_source + AIArtist.invite_code_source
• Subscription source / plan filter (User fields)
• Upload start: track_upload_started (submit-boundary, AnalyticsEvent)
• Upload complete: track_upload_completed (AnalyticsEvent)
• Upload failed: track_upload_failed (AnalyticsEvent)
• Release limit hit: creator_limit_reached (AnalyticsEvent)
• "Release a Track" CTA: creator_release_track_clicked (AnalyticsEvent)
• Add-on checkout completed: addon_checkout_completed (Stripe webhook)

⚠ Not Instrumented Yet

• Add-on purchase attempted (frontend click, pre-Stripe redirect)
• AI artist generation attempt events